Amid a wave of skincare trends like snail mucin, exfoliating acids and multi-masking, Korean cosmetics companies are taking the lead in delivering innovative and effective skin care solutions. With a focus on the skin-first approach and utilizing natural ingredients like inflammation-reducing niacinamide, yuzu, birch and more, it’s no wonder that the billion-dollar K-beauty industry has taken the States by storm. And now, it’s become a global movement. “K-beauty aims to create an ideal complexion by reducing redness, improving texture and reducing signs of aging,” says Charlotte Cho of Soko Glam. And this philosophy is the foundation of Strategist-favorite brands like Laneige, Cosrx and more.
Beauty of Joseon is a brand that operates on the principle of xonomi, meaning “appropriateness, balance and moderation, independence and interdependence” in South Korean culture. Their products are formulated to support the skin’s healing process and include traditional herbs such as oat extract for dryness, green tea extract to protect against environmental aggressors and willow bark extract for gentle exfoliation. Their Dynasty Cream is a holy grail product for one of our editors, and their serums have a wide following too.
Dr. Jart+ is one of the most popular K-beauty brands out there, thanks to its iconic formulas and high-quality ingredients. Their best-sellers include the cica products, which contain Centella Asiatica (better known as tiger grass) for its calming, redness-reducing, barrier-restoring properties. It’s also worth checking out their Ceramidin range — which we use as our go-to for deep nourishment. And if you’re looking for something more premium, check out Amore Pacific’s Time Response line of moisturizers. korean cosmetics companies