Medical Beauty – A Subset of the Cosmetic Industry


Medical Beauty is a subset of the cosmetic industry that provides medically-approved aesthetic treatments in a med spa setting. These state of the art medical grade treatments improve skin health and restore facial elasticity, reduce wrinkles and diminish hyperpigmentation, among other benefits.

The industry is in a period of rapid evolution, driven by treatment innovations and technological advancements. There is an increasing emphasis on regenerative aesthetics, prejuvenation or preventative treatments to maintain healthy, youthful-looking skin and enhancing an individual’s unique features to achieve natural-looking results that celebrate diversity. Similarly, there is a growing interest in non-invasive treatments, as consumers are increasingly dissatisfied with overly aggressive approaches that produce unnatural-looking or short-term effects and prefer the more subtle results that can be achieved with technologies such as radio frequency skin tightening, microneedling, high-intensity focused electromagnetic field (HIFU) or chemical peels.

Aesthetic treatments range from simple procedures such as botox injections to reduce forehead wrinkles, permanent hair removal and other skin resurfacing laser treatments to more complex surgical & non-surgical body contouring, liposuction, breast implants and face lifts. This trend is fuelled by an affluent and empowered younger demographic with better access to information on social media and who are keen to seek out more youthful-looking appearances to boost confidence and help them feel more comfortable in their own skin.

However, while a more attractive appearance can lead to increased self-esteem and confidence, a society influenced by and often dictated by beauty standards can also foster unhealthy, unrealistic body image expectations and pressures. This is why it’s important for practitioners to educate patients about the risks associated with certain treatments and to offer realistic, achievable outcomes.

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