It may come as no surprise that Pokemon is popular pretty much the world over. What is surprising to me, however, is that the backbone of the industry, the video game, is not what is taking the world by storm: it is the spinoff goods, in particular the animation, which has been translated in several dozen languages and is immensely popular among youngsters nearly everywhere. Most of these Pokemon fans know little or nothing about the video game. In fact, the game itself appeals to a slightly older teen crowd and has had it’s ups and downs in the United States for example, where for five or more years its popularity as a video game actually declined as it became to be seen as children orientated. But now, with the Pokemon Black and White release of new characters, the game craze is as strong as ever.
Kids in the younger age groups have always been strong fans of the Pokemon Card Game as there is no need for game equipment or cassettes, the cards are cheap, and you can play with your friends. In practice the Pokemon Card Game is not so different from the video game, though the technique obviously is. One thing that Pokemon cards offer are collectibles like shiny suicune and shiny raikou, Pokemon holofoil cards, promo cards, and of course the legendary Pokemon cards. Immensely popular now are any of the Pokemon Black and White cards, and as distribution and merchandising would have it, these are showing up first in Japan, secondly North America and Europe, and will eventually make their way to other parts of the world.
Pokemon goods in one form or another, but mostly video and cards, have shown up in nearly every corner of the globe. Interestingly, because of its sheer market size, India may become the world’s largest consumer of Pokemon goods in the future, as Pokemon is taking the nation’s children by storm and shows no signs of abating. Pokemon plush toys or plushies as they are called by many children are one of the hottest items. Right now the Pokemon Black and White stuffed toys are immensely popular in the Western countries but there is still a huge market to be had for Pokemon plush in other from older series that are still in warehouses. In any case, the stuffed toys’ prices are a bit high still for worldwide distribution. Pokemon Figures Uk