A successful real estate listing requires a well-crafted marketing plan. To stand out from the competition, find ways to promote listings through local events and publications that attract homebuyers in your area. Make use of the tools available to you, like the MLS, local websites and apps, social media, and other online platforms. Invest in professional-quality photography that will help you capture the right feel and tone for each listing. And take the time to thoroughly and accurately describe each property so buyers can quickly find the details they need.
If the budget allows, purchase ongoing display ads in a few select newspapers that reach potential homeowners. If your target audience is local, this is an inexpensive and effective way to market real estate listings.
Consider writing a blog post for each listing and optimizing it for SEO. This will increase your visibility in prospect searches and boost the number of quality views of each listing. Choose a keyword that resonates with your prospects and incorporate it into the title, URL slug, and page content of the post.
Share a promotional video on YouTube to humanize your real estate brand and create an emotional connection with homebuyers. If possible, shoot the video in advance of the listing so you can promote it on your website and other online channels. Consider interviewing past clients or featuring aerial drone footage to add some flare and differentiate your videos from competitors. Make sure to also include a call to action at the end of your video so leads know how to contact you for more information or to schedule a showing. promote real estate listings